Matt, Gabe, and Captain Ron, 100.7 The Wolf, Seattle with Eff One

Clever, edgy, topical.  Character developing, listener participation, and funny.  These are six images I’d assign to this week’s audio from Matt, Gabe, and Captain Ron, 100.7 The Wolf, Seattle.  Brad Pitt’s F1 movie is doing well and part of pop culture.  It’s a great place to start for a break because it’s quite familiar.  Ron’s grandmother-in-law loves Brad Pitt, so they bring Grandma May on to talk about the movie and, more importantly, gush about Brad.  Then, female callers ring the show to play Eff One.  A bunch of celebs (one being Brad Pitt, of course) are mentioned and they can only Eff One.  You know that idea, right?  It’s edgy, memorable and topical, without violating brand fit.