Zog and Ivy Unleashed, Power 96, Miami with Is Zog a Thief?
Evolving story lines keep listeners hooked to stay to a conclusion. Much like a TV show, we keep coming back because we want the ending. This was the case with Zog and Ivy Unleashed, Power 96, Miami. Zog shared on a Zoom that he’d gone to the mall to buy some T-shirts. They only had a few in his size so he took those and the store shipped the rest. When the package arrived at his home, he got all the ordered T-shirts as well as doubles for the ones he already had. To many shows, this would be a one-off break. But, we played with it. When I asked the room what Zog should do, and if he were to keep them all if he were stealing, we were off to the races on a story line to hook the audience. Break #1 is the dilemma and moral question, break #2 are calls with listeners chiming in, and, because he’s a good guy and doesn’t want the worker to get in trouble (keeping in character), break #3 is Zog calling the mall store to ask what he should do. So instead of one break, we get three to extend listening with a story that has an unexpected conclusion.
