Logan and Sadie, WINK-FM, Ft. Myers, FL with the The Divorcee Divas

A client comes to us with a $1000 gift card for a Valentine’s Day promotion.  The default might be to have listeners text or call us throughout the week to qualify to win it.  Then on Friday, randomly choose one and call them to share the good news.  BORING!  BORING!  BORING!  At Logan and Sadie, WINK-FM, Ft. Myers, FL, we brainstormed the opposite of Valentine’s Day to create story-based content that both those who wanted to win it and those who just come to us for content and connection (99% of listeners) would find entertaining.  That’s always the challenge whenever you have any prize.  Through the week, we will take Valentine’s Day horror stories (opposite #1).  Now, how to decide who wins?  We found two women who were recently divorced (opposite #2) to listen and choose.  Which would you do?  The first idea to get qualifiers via text or phones (BORING!) or an idea that compels stories into your show of the opposite of the holiday?  Here are two examples of what they got.