Christine and Salt, 96.5 TIC-FM, Hartford with Savannah Guthrie

It’s very important for every show to align with whatever the biggest topics are of the day.  That adds relevance to your show and a timeliness that generates more attention than defaulting more often to topics that are evergreen.  I’ve long taken the position that a filter should be:  can this topic also be done next Wednesday?  If the answer is yes, replace it with something going on right now and it will be better.  Salt and Christine, 96.5 TIC-FM, Hartford are institutions in the market.  They know everyone given their tenure and use that to their advantage.  For one more break on the Savannah Guthrie story (if I don’t have to explain the story, that means it’s highly familiar to your audience), they invited on a local TV anchor who’d had a somewhat similar experience as Savannah and had even met her.  Here’s a first-person story that makes the conversation interesting, riveting, and memorable.