Morning Magic, Magic 106.7, Boston with Getting to Know You

Upon launch, an important thing in character develop is to put out larger things about your persona most of the listeners can connect with first.  You have kids, I have kids, let’s be friends.  You’re married, I’m married, let’s talk.  You like sports or have pets, I like sports or have pets and we can vibe.  But what happens when you’ve been around a while?  Well, much like in real life, the longer you know someone, the better you get to know them and that, usually, is around something that would be fringe at the start.  Such is the case with Morning Magic, Magic 106.7, Boston.  David, Sue, and Kendra are very well known by the audience.  Time to reveal something quirkier, but deeper.  How many spices does David, the cook, have?  How big is Sue’s mudroom?  How many receipts are stuffed into Kendra’s purse?  We learn about each other in stages.  So should the audience about you.  Deal with the macro or bigger qualities first.  Then, over years, go deeper.