Clients
“Steve’s brain is superhuman.”
(And no, I didn’t pay anyone to say that.)
See what else my clients have to say…
“Steve has the most amazing sense of how to frame the critical few essential building blocks of successful morning radio and, just as important, Steve endears himself to your hosts by building trust with them in the process of communicating these insights.”
Jimmy Steal
PD/Brand Manager, WTMX/WSHE, Chicago
“Steve is the best at defining roles, plot, and direction of a show. I only wish I met Steve 15 years earlier, I would have had so many more programming success stories! And he’s f$%*ing funny.”
Jim Ryan
SVP Programming, Entercom/PD WNEW-FM and CBS-FM, New York City
“Steve is more than a consultant…he’s a strategist. Like the great coaches in sports…Mike Krzyzewski, Bill Belichick, Phil Jackson & Tony La Russa…Steve develops a winning game plan and keeps you focused to accomplish it. Our success wouldn’t be possible without his guidance.”
Mojo
Mojo in the Morning, Channel 95.5, Detroit
“Steve brings it every week: Real ideas, candid feedback, strategic guidance. He’s not afraid to roll up his sleeves and work with us to create solutions and bring ideas to life.”
Kurt Johnson
SVP Programming, Townsquare Media
“Compassionate, yet stern… Arrogant, yet humble…Funny, yet disturbed…He embodies all of the great qualities of a great Morning Guy because he once was one! Now cut the check and let him make your Morning People great, too!”
Ebro Darden
Ebro in the Morning, HOT 97, New York City
“Steve’s philosophies and creativeness have helped take Karlson & McKenzie on WZLX from 14th place with Adults 25-54 to 1st place when I programmed the station! It’s incredible how much more focused and fun the show is now that Steve is involved.”
Mike Thomas
Market Manager, 1000 ESPN Radio, Chicago
“Steve has helped evolve our content strategy over his time with us, continuing to hear the show as a listener. His outsider perspective keeps us honest to the strategy while continuing to challenge our team in ways that helps them grow to deepen the relationship with the audience so their loyalty gets them addicted to our cast and they return every day so our ratings go up.”
Steve Salhany
AC Format Captain Entercom, OM Boston/Hartford
“Steve has been instrumental in making our good morning shows better, and our new morning shows understand what it takes to be successful. Whether it’s established talent that needs some outside ideas or a new show that needs to start on the right foot…Steve Reynolds can help.”
John Dimick
SVP Programming, Cumulus
“Steve’s contributions to the team are invaluable. I’ve worked with Steve over the last eight years on both heritage and new shows. He customizes a strategy based on the individuals on the show while incorporating a fresh perspective, innovative ideas, and a direct approach that helps the show realize and reach their potential. Steve builds trust and credibility immediately with everyone he works with, allowing the show and the brain-trust to develop a strategy and WIN!”
Kevin Callahan
OM Entercom San Diego
“I appreciate Steve’s strategic approach to coaching talent. He’s not a cookie cutter guy. He takes the temperature of the room, figures out what’s needed, and makes a plan on how he’ll move the talent to where they need to be for success. Everyone in the process–talent, programmers, even station leadership, gets Steve’s full support. He’s incredibly generous with his time and attention.”
Beverlee Brannigan
Former SVP Programming/Market Manager Summit Media, Wichita, KS
“If you want a hit record, you hire Clive Davis. If you want to win college football games, you hire Nick Saban. If you want a winning morning show, you hire Steve Reynolds. Steve has become a friend and a mentor who continues to push our show to new levels of creativity and ratings success.”
Karson
Karson and Kennedy, MIX 104.1, Boston
“Steve helped take our show to a new level. He offered a different perspective and challenged my co-host, Katelyn, and me to make our breaks more relevant and memorable. The results speak for themselves. Our ratings are up and our show has become one of the most talked about in the market. Plus, I’d be lying if I didn’t say that we are having more fun on the air than we’ve had in years.”
Hawkeye
Hawkeye in the Morning, New Country 96.3 KSCS, Dallas
“More coach, less consultant describes Steve Reynolds. He’s been successful while doing a morning show and he has the unique ability to talk to talent from that perspective.”
John Dimick
SVP Programming, Cumulus Media
“Steve’s brain is superhuman. He’s taken our show and completely re-energized it. The result? A tighter, more focused, BETTER show, one that’s able to compete and win in one of the toughest morning show markets in America! We had a good show before…Steve Reynolds has given us the confidence and know-how to be great.”
John Flint
John and Tammy, KSON, San Diego
“Over the last three years I’ve had the privilege of working with Steve Reynolds. I’ve always been reluctant to work with consultants, but Steve is different. He makes you really think about what you say, how you say it and what could make your break better. Steve is constantly helping with content and even shaping the show. From providing ideas for staple beaks to sharing content from his friends around the world. Steve is the guy who will never let you coast. Steve has been like a 4th member of our morning show. I’m happy to have him on our team.”
Josie Dye
The Josie Dye Show with Matt and Carlin, Indie 88, Toronto
“Steve is the most powerful strategic tool in our arsenal. Steve is wholly invested in every show; from their personal well-being, to ideation and execution. More than just a weekly call, more than just quarterly visits, Steve is available 24/7. There is NO better partner in accountability for a programmer than Steve Reynolds, period. The platinum standard and best investment any brand can make for high caliber talent management.”
Scott Roddy
OM Entercom Portland
“Steve’s approach to coaching talent is holistic. He will help your show improve its day to day execution and he is a smart strategist with strong marketing instincts. There are very few things you can do that will positively impact your show as quickly and effectively as working with Steve Reynolds.”
David Moore
PD KSLX, Phoenix
“Working with Steve has opened so many creative doors in an industry where some might argue that the doors are closing. Steve also brought a sense of family to our show, pulling out more stories about each of us than we ever could have imagined sharing. I treasure the lessons Steve has brought to the table.”
Connected K
Hawkeye in the Morning, New Country 96.3 KSCS, Dallas
“I’ve had the privilege of working with Steve Reynolds on a few shows and every time we do, I’m amazed by his gift to link what’s unique to the talent with what resonates with the audience. This way he creates winning shows that can’t be easily duplicated while having a lot of fun in the process. Steve is an outstanding creative and inherently ‘good person’ and I’m proud to have developed a friendship with him throughout our ‘run-ins’.”
Niels Hoogland
PD FunX, Amsterdam, The Netherlands
“Steve is one of the key people in my brain trust….he has played a major role in the development of winning strategies for a number of our major market morning shows. No matter where a morning show is in their life-cycle – from developing shows, to highly established brands, Steve can bring them to the next level. There are only a handful of people whose instincts I trust implicitly, and Steve Reynolds is one of them.”
Dom Theodore
President RadioAnimal, LLC
“Steve Reynolds makes a show better….plain and simple. Just when you’re wondering what to do with a topic, there he is with two handfuls of next level execution ideas. He’s like having another producer at all times, constantly feeding a show with a buffet of ideas for glutinous consumption!”
Steve Tingle
Sherman and Tingle, WDRV (97.1 The Drive), Chicago
“Steve’s the king of spearheading brainstorming meetings! And we usually end up laughing our asses off getting to a great show idea.”
Kevin Karlson
Karlson and McKenzie, WZLX, Boston
“Our morning show meets every day after the show. The highlight is when we have Steve Reynolds’ weekly call. There is nothing like his ‘outsider’s view’ and fresh ideas – all while helping us cement our brand and morning show characters.”
Jay Cresswell
PD KLUV, Dallas
“Developing talent is such a crucial need for Radio today. Having a Talent Coach should be a part of any winning station strategy. Steve is not only a motivator for talent, but he is able to assess relationships, uncover opportunities and help build an entertaining and relatable personality for any format. He is truly part of our team.”
Mary Ellen Kachinske
OM Cumulus, Providence
“Brilliant? Check. Hilarious? Yup. Brutally honest yet compassionate and kind? Yes and yes. Steve Reynolds is not only the Best Talent Coach in radio, but has become a close friend. He knows what it takes to be a Major Air Talent because he was a Major Air Talent, who decided to share his knowledge with us schlubs. I’m pretty sure I’d get hit by a bus, if Steve Reynolds asked me to.”
John Flint
John and Tammy, KSON, San Diego
“Steve has a great way of gaining the trust of our air talent so they will be more willing to leave their ‘comfort zone’ and try new things which ultimately leads them to become better on-air personalities. I know that Steve really cares about not only my talent but the entire station… I know he really wants to make a difference.”
Grover Collins
PD, B105, Cincinnati
“If there were Radio Jedi, Steve would be the Force! He helped us break tired old routines and retrained our minds to think differently about the way we approach things on the air. From simple suggestions to great ideas, Steve has helped our show, as well as our individual personalities, blossom and become more personable to the audience.”
Big Dave
The Big Dave Show, B105, Cincinnati
“I have been working with Steve for nearly 5 years and he has been an invaluable asset to the morning show. The ‘consultant’ title might be on his business card, but he is much more of a friend and mentor. His guidance and expertise have helped us keep a job in morning radio instead of Radio Shack…which are all out of business.”
Kyle Smelser
Mix Mornings WRAL-FM, Raleigh
“Steve’s attributes as a coach are unmatched. It’s not only his knowledge of the industry, it’s his organizational skills, work ethic and personable nature that truly make him the best. Steve’s advice pillars on giving listeners entertaining and relatable content. His method is a proven winner.”
Bryan Lord
MIX Mornings, WRAL-FM, Raleigh
“I’ve been working with Steve Reynolds for nearly a decade in one capacity or another in different markets and one thing that remains constant – his commitment to making it YOUR show. Steve personalizes his approach for each show, not forcing your show into a mold that he has come up with. That personal approach to strategy and talent is why Steve is not only my coach, but my good friend.”
Salt
Christine and Salt, 965, TIC-FM, Hartford
“I look at Steve as a friend first, consultant second. Steve isn’t just there for you once a week, but rather 24/7 trying to help you grow as a person which in turn grows the show. From the day we went on the air, Steve has been by our side helping create effective strategy and content that has allowed our show to blossom daily. He’s the compass that keeps your show pointing north instead of south.”
Kyle Smelser
MIX Mornings, WRAL-FM, Raleigh
“Steve Reynolds helped an already super creative, brilliant show – become even more so. He knows how to help talent think creatively, differently and strategically. Ask him how to approach a topic to find the organic funny – he’ll tell you and he’ll be right.”
Amy Daniels
PD myTalk 107.1, Minneapolis
“Steve is an invaluable member of our team. He brings a treasure trove of ideas, a fresh perspective, a wealth of experience, deep insight, and a supportive voice. Working with him is inspiring and pushes the team to never settle and always continue to strive to be better. He’s not just our consultant. He’s a member of the family and helps make us be the best show we can be.”
Michele Williams
Former PD WRAL-FM, Raleigh
Talent coaches are a dime a dozen.
Ready to experience the real deal?