Can We See Your Socks?

There are big initiatives at most broadcast companies for web hits.  This one does it for you yet still sells the silly nature of your show.  Talking to a program last week, one of the cast members said she was wearing Mickey Mouse socks that day at work.  I had them send me a picture and it lived up to expectations (the socks were a total reflection of this cast member’s personality).  We then developed an idea called “Can We See Your Socks?”  Listeners will send us a picture of their quirky socks, which we’ll describe on-air then post to the web for all to see.