Carlin and Brent, Indie 88, Toronto The Stolen Amazon Package

One of the most efficient things you can do is ask the audience a question.  Do that and those paying attention are grabbed emotionally.  In this relatable break about stolen Amazon packages, Carlin and Brent, Indie 88, Toronto do this.  “Would you confront someone you saw stealing an Amazon package from a neighbor’s porch?”  Any listener would answer in their head and pay closer attention.  That’s what they do here.  One other thing to point out in this week’s audio is how little time they spend on the initial scenario about Carlin’s sister.  A typical show would talk around that story for several minutes without advancing the narrative.  In this break, they make that crucial pivot early from talking about their story to a listener telling theirs.  Two major takeaways:  questions grab listeners and make them more vicarious to your content and make sure you put that pivot in early to keep their attention.