Resigning from work is all the rage. Seems like everyone is doing it. Find a listener who is intending on quitting before the end of the year. Spend a few days learning about them and then write their resignation letter before you debut it on the show. Change their voice for extra intrigue. Here’s a great article on writing a terrific resignation letter.
Lots of shows embark on a “buy local” campaign for Christmas shopping each year. Really smart move as it tends to highlight little mom and pop stores in town. Bring an additional element into it this year if you do so. “Buy Local, Listen Local” is where you get business owners on to tell the audience about their small local shop, but only if they promise to play the station there through the holidays.
Time for a new character on the show called Mr. Passive-Aggressive. A cast member or listener has a problem and Mr. Passive-Aggressive tells them how to handle it. Except his fix is passive-aggressive. You could also nix the character and do this as a phone topic, asking listeners to give you solutions that are passive-aggressive.
With Covid abating and everything opening up, we’ll get a more normal set of holiday celebrations this year. Set up a special email address and tell everyone that if it’s happening in their town for the holidays, you wanna know about it. Let businesses and malls tell you when decorations go up, have mayors call to tell you about their Christmas tree lightings, etc. Be the market’s one-stop-spot for everything holidays with free plugs and fresh social media content.
Kyle, Bryan, and Sarah, MIX 101.5, Raleigh are creating a new group of listeners for their program. Knowing how people feel when they turn them on early, the show is branding early listeners Team No Sleep. Humans are very tribal so creating the group is really smart.
The best stories are comeback stories. Wanna be more local? Highlight local small businesses that fought their way through the pandemic and are back to thriving. Solicit for them on-air and then talk with the owners to celebrate their perseverance. The audience will applaud you if you do.
When you were a kid, was there a family in your neighborhood that was tormented Halloween night each year? If you played a role, why not find that family today and apologize on-the-air with them on the phone?
Halloween is about a month away. Anyone wanna create a candy trivia-based contest for kids where the winner walks away with 100-pounds of Halloween candy and a $100 gift card to go see a dentist in six months?
Karson and Kennedy, MIX 104.1, Boston did a fun phone topic last week. More and more we can’t get things once we order them online due to “supply chain issues”. What can’t you get because of “supply chain issues” resulted in fun phones with people venting about the most inane things.
If you live in a market with professional or collegiate football, you have tens-of-thousands of fans attending home games through the season. Lots of those people leave things behind in the stadium. It’d be fun, each Monday after a home game, to have on the person who runs the stadium’s lost and found department so they can go over the items left behind!