Archive for category: Free Idea

Karson and Kennedy, MIX 104.1, Boston do a fun, recurring feature called “Rumor Has It”. Salt from the show makes up bold-face lies and then asks people on the street what they think. For instance, he’ll go to Fenway Park and tell people outside that “rumor has it, the beer at the park will now be non-alcoholic because there are too many drunk people at Red Sox games.” Or that the hot dogs will be made of soy now.  The reactions are always classic.  They use the hook from the Adele song to stage it and it’s very fun to hear what people say to what they’re being told.

Here’s a silly new feature that will require you to load up one phone call per incoming line, with the only criteria being that each person calling must have had breakfast that day.  Put one, very specific mystery breakfast item in a sealed envelope (i.e. Honey Nut Cheerios, link sausage, English muffin, etc.).  Ask each caller to tell you what they had for breakfast.  The first person to name the mystery item in the envelope wins a prize.  Call this “What Did You Have For Breakfast?”  Part of winning in morning drive is to cultivate silly fun.  This does that if executed properly!

Easter is not too far off.  If you have some prizes to give out, have kids call in to do Easter tongue twisters.  It’ll sound cute, even funny, as the kids botch them in an effort to win something.  Of course be the good guys and give them the prizes anyway.  Some Easter tongue twisters can be found here.

The Pope resigns and people speculate what happened.  Kim Kardashian gets pregnant and the rumors begin.  Jack Nicholson approaches Jennifer Lawrence to proposition her at the Oscars and everyone guesses as to what’s up.  All stuff ripe for gossip.  As Americans we like to make stuff up when we don’t know the full story.  Which leads to a new feature called, “What Aren’t They Telling Us?”  You throw out the juicy pop culture or news item and listeners make up components of the story to begin the rumor mill!

A friend mentioned how he went to get his car serviced one Saturday morning and they offered to detail it for $10 off.  He did it, and then while riding down the highway after it was done, his antenna ripped off in the wind.  So he went to the dealer and bought a new antenna.  The price?  $10!  He then said, “That’s how life mocks me.”  So, here’s a new feature called “That’s How Life Mocks Me” where listeners tell you stories about how they got a good deal, only for it to be negated by what happened to them just after.