Chris and Dina, WMAS-FM, Springfield, MA with Are We Rick Rolling

Rick Astley is having a birthday and, because Rick Rolling is a thing, Chris and Dina, WMAS-FM, Springfield, MA created content from it.  You’d never know how many artists actually sound like Rick Astley.  They grabbed the hooks of several songs.  Some of them Rick and some not.  The listener had to correctly guess if they were being Rick Rolled when they heard the hook.  I love several things about this idea:  it’s music and hit-oriented and there’s never a downside to do something musically.  The audience is playing along because this is vicarious.  And who’s not singing as the hooks are playing because all the songs are familiar.  Familiarity is really critical when people wake up so you can help acclimate them into the day.  All around a simple and effective idea.