Chris and Dina, WMAS-FM, Springfield, MA with My Mom Made Me Do It

Nothing could be more endearing than putting a parent on the show.  It’s also quite efficient character development because you go from being a radio host to being someone’s kid for those few minutes.   While brainstorming content for Halloween, Chris and Dina, WMAS-FM, Springfield, MA realized they had very similar experiences with their mothers and costumes when kids.  Option A is to tell the audience about it and then get listener’s stories.  Option B is is to get their moms on to participate in the telling of the story.  This shifted the break from being a monologue (I tell you a story vs. we tell you a story) to a dialogue.  Option B is much more robust and entertaining because the human dynamic appears in a conversation.