Chris and Dina, WMAS-FM, Springfield, MA with the Celebrity Slowdown

When you have something to give out, how you give it out is way more important than what you have to give out.  Yet, I still hear shows that believe the quality of the prizes equals the success of the show or still solicit for caller ten (ugh).  How you entertain and engage the audience is much more important because earning that image captures the imagination of those not trying for the prize, which is most of the audience.  That’s the concept of designing whatever you do for those who only come in to be entertained.  Chris and Dina, WMAS-FM, Springfield, MA came up with a fun new game to prove this called the Celebrity Slowdown.  My bet, as you listen, is that you’re playing along.  So will the audience.