Christine and Salt, WTIC-FM, Hartford, with Connecticut Etiquette
You need experts on your show. People who have an expertise in some area who can add to your breaks when you do that kind of content. Think Oprah, who understood the value of doing relationships-based content and went out and found Dr. Phil. Her ratings were always higher when he was on her show (until she realized they could make more money if Dr. Phil had his own show). Put a list together of experts who can add to your show’s content. Then find people with wattage who can do just that. Christine and Salt, WTIC-FM, Hartford, CT did just that. They found a fun person who was an expert in living a proper life. So they created the Connecticut Etiquette (love the name because it rhymes and is so memorable) who comes on whenever they’re talking about manners.