David, Sue, and Kendra, MAGIC 106.7, Boston The Throwback Live

There is an immense value in all things nostalgia right now.  The formats doing well are those that play older, well-known music.  Brands with very high equity and are well-known have an advantage.  We have a daily feature on David, Sue, and Kendra, MAGIC 106.7, Boston called the Throwback Live.  I love this feature because it has many elements that could hook listeners:  it has throwback audio clips from decades past that will be great nostalgia for listeners, it’s presented as a game that’s a friendly competition between two cast members so the audience can root for someone, and it’s vicarious so those in cars can play along as they travel to work.  Research has proven many times that games resonate and are evaluated well by the audience.  In large part because they’re easy to follow and are fun.  That this has the added elements of throwback audio and the competition between two cast members, who’ll get defined in the process, are a bonus.