Foxx and Annie, CBS-FM, New York City with Wishing Myself a Happy Birthday

The more intimate and personable vibe your show has, the greater chance you have connecting with the audience and moving them to a primary goal – feeling like they know you.  Such is one of our objectives with Foxx and Annie, CBS-FM, New York City.  The show is relatively new, having taken over when the iconic Scott Shannon retired several months ago.  I normally hate the reading of birthdays on-air.  I think it’s irrelevant content no one else cares about.  But this one was different.  It’s a listener calling to wish himself a happy birthday.  In the process, it’s quite apparent he knows and loves the show.  Plus he’s fun and reveals himself, heightening that intimacy, which is an image transferred to the show.