Free Idea for August 17, 2009

Mid-August means back to school. How about identifying the station’s three biggest zip codes. Then, solicit for one mom in each of the zip codes who’ll come on the air once a week until school starts to tell you about the great deals she found on back to school items for her kids! The key here is to find fun moms who’ll help connect with the audience and create fun while detailing the deals she’s found.