This week it’s all about character development. You’re in radio and can’t bring your kid to school on her first day in third grade. What to do? You could talk about it and listeners will relate to your struggles. Or, you can put your humanity on full display by calling your kid. On George, Mo, and Erik, KILT-FM, Houston, Erik has never taken his young daughter to school because he’s always been on-the-air. So they got Charlie on so Erik could talk with her as she heads off for day one. None of this content is revolutionary. But it is strategic. At the end of the break, what do you learn about how Erik is as a father? Listen to the very human interaction between them (and later when his wife comes on the show). You peek into their relationship and get a true sense of who Erik is as a person, dad, and husband. His humanity is on full display. There’s your big win in character development. It’s all about connection.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2023-08-27 05:03:212023-08-23 05:09:19George, Mo, and Erik, KILT-FM, Houston Charlie’s First Day at School