George, Mo, and Erik, KILT-FM (The Bull), Houston with Tattoo Regrets

We are a story-telling medium.  That’s what we do best.  Stories are how we introduce ourselves to others.  Stories define us.  In any format, but especially in country.  Because every great country song tells a story.  Here’s George, Mo, and Erik, KILT-FM (The Bull), Houston with tattoo regret calls.  A few things to note:  first, the “why” is the most important part of anything we do.  Why is this content on the show?  Mo’s husband has a tattoo he doesn’t like.  Other items to highlight:  the setup from the show is super short.  The win of this for listeners is hearing a caller’s story.  They get to that in under twenty seconds.  Finally, there’s great character development at the end when Mo’s father calls to tell his story (it’s wild).  Know your why, be relatable, tell stories, involve listeners, and get to it quickly.  The recipe for a terrific content break.