Gregg, Freddy, and Danielle, MIX 104.1, Boston with Grams Jams

When you have a prize, you can do one of two things.  Take the easy (and lazy) way out by asking for caller ten.  Or you can create a fun idea that gets both a winner and (most importantly) earns you important perceptual images with the 98% of those tuning in who won’t call for a contest, but need their win, too.  And that’s a play-along game they can have fun hearing.  Gregg, Freddy, and Danielle, MIX 104.1, Boston’s afternoon show work hard at this, knowing that caller ten contests are meaningless chatter-that-doesn’t-matter to the vast majority of those who come for great content, a human connection, and to have a good time.  So, they developed a fun game called Gram’s Jams where Danielle’s grandmother reads a lyric of a song they play.  The correct caller gets the prize then they play Gram reading her lyrics over that part of the song.  A win not just for contest players, but for everyone else, too.