Gregg, Freddy, and Danielle, MIX 104.1, Boston Telling Tom Brady Stories

In a time when listeners are less inclined to call radio stations, we must be more resourceful in creating entertaining breaks around the most relevant topics of the day.  Tom Brady retires again from the NFL and you’re a show in Boston, where Tom remains a star.  What do you do?  If you’re Gregg, Freddy, and Danielle, MIX 104.1, Boston, you use the resources right in front of you.  There’s a sports station in the building and one of the hosts was a Patriot and knows Brady.  The message here is use the resources around you to do your show.  Where they could have opened the phones and not known if they’d get anything good, they used the host to talk about Tom Brady in the first person.  A simple, yet very effective decision.