When you’re conceiving an idea, think opposites. In brainstorming sessions, ask “what is the opposite of this?” Going 180-degrees lends conflict to ideas, and instantly puts an emotional reaction into the presentation. Your topic choice is critical to the success of a break. The application you bring to the topic makes it cut through and be entertaining. Cindy and Jimmy, Star 94, Atlanta, recently wondered out loud if Peyton Manning was good looking. Playing opposites, instead of asking women this question, they sprung it on guys, knowing the reactions and answers would be even better.