It Sucks to Be You

One of the things listeners keep saying in focus groups is that they love hearing personal drama from the cast on the morning show.  We know that this drama is best served up in a story, with wonderful twists and turns to keep listeners engaged.  When something goes wrong in a cast member’s life, you can do a new feature called “It Sucks to Be Me”.  You can then launch the phones for listeners who have things going wrong in their life right now in a feature called “It Sucks to Be You”.

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