Jackie and Bender, KISS, Seattle with Dad’s Poetry

This week’s audio is a reminder that when you have something to give out, you must take into consideration all those people not vying for whatever prize you have.  Research consistently advises that 98% of your audience will never try to win something from you.  They come to the show each day to connect with you on a human level and have a good time.  So, when sales or promotions has something to give out, focus on how you give it out to earn images and play to why those 98% of your fans turn you on each day.  Here’s some retro audio of Jackie and Bender, KISS, Seattle executing this perfectly.  It’s Bender’s dad with some poetry around the station’s music blend.  They gave out the prize, but entertained everyone.