Karen, Johnny, and Anthony, WNEW-FM, New York with Maury Povich and the Baby Announcement

Coaching a new show this past week, they asked an important question:  how do we become our listeners Netflix?  When I probed what they meant, they told me they want to be top-of-mind when people wake up, much like many of us default, when wanting content on TV, to wonder what’s on Netflix.  It’s a fair ask.  My answer was Netflix has generated so much unique content that they occupy space in our heads for top shelf shows that must be watched.  What does that mean for you?  Once you identify the right topics for your show, focus much of your attention and creativity on what you will do with the topic that will create an experience for those listening where you accrue those images, too.  Intern Anthony and his wife are having a baby.  This is good character development content.  Now the question is how does Karen Carson in the Morning, WNEW-FM, New York City do the gender reveal to the audience so it’s talked about and remembered?  Well, they invite Maury Povich on to do the deed.