Karson and Kennedy, MIX 104.1, Boston Drunk News

“Yea, but what are we doing with it?”  That’s a question I ask every show in near every weekly conversation.  Choosing the topics for the program is the easy part.  What we do with them, past the interesting angles that define the talent, is what makes it sticky.  You have seen me preach this countless times on this page.  The audience wants to be around people they know and like when they turn you on, but most importantly, they want to laugh and have a good time.  Looking for a new feature for Karson and Kennedy, MIX 104.1, Boston, the team came up with Drunk News.  It’s been done by other shows (Leno even did it for a while).  The difference here is how the show did it.  They could have read news stories and acted drunk – that would have be perceived as a wacky radio bit.  Or, you could type up some news stories and go to the bars in Boston at 2am and get actual drunk people to read them – that’s real.  That’s what they did.  Nothing truly revolutionary here.  It doesn’t need to be.  It just needs to be relevant and fun, which this is.  Here’s a retro-break that easily shows how it can be done to stand out.