Karson and Kennedy, MIX 104.1, Boston Karson Has a Family Meeting

A misstep for some shows is to try too hard to impress the audience.  Real life talk works and does best when it’s grounded in truth and based in story-telling.  With the recent snowfall in New England, Karson, from Karson and Kennedy, MIX 104.1, Boston, decided it was time for his ten-year old son to start shoveling the driveway.  An important marker to decide if a real life story should be shared on the air is if there is a better than fair chance listeners have experienced the same thing or could see themselves in that scenario.  The center of this story is how much young Barrett should be paid for that task.  Instead of just telling the story and opening the phones, Karson decided to call for a family meeting to discuss the dilemma during dinner.  What is in our hands is how we offer the content to the audience.  In this break, you feel as though you are not only relating to the topic, but sitting at the kitchen table while the family eats, discussing things.  The topic works well, the presentation of the audio helps advance its memorability.