Bold, aggressive characters help you put the car on the freeway and floor the vehicle immediately to 85 miles per hour. That’s what Karson’s wife, Lana, does on Karson and Kennedy, MIX 104.1, Boston, every time she’s on. Lana has a sweet southern accent (which stands out in Boston, Massachusetts and is an immediate asset in a break). But what Lana does even better when she’s introduced to the audience, is that she immediately goes on the offensive with her content. There is no ramp up to get there. The team introduces her after paraphrasing the dilemma about to be discussed, and she goes on the attack, which draws listeners in. This is a story about Lana going away for the weekend, forgetting her wedding ring, and then being hit on by two guys at the airport – great relationships stuff. Karson says there’s a double-standard at play, and Lana defends all of this. It’s fun, relatable, and self-deprecating. And because how it’s designed (the content happens immediately – listen to how much they get done in the first thirty seconds), listeners hang on for the wild ride to resolution.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2021-04-18 06:43:532021-04-17 06:55:43Karson and Kennedy, MIX 104.1, Boston Karson Puts His Foot Down