Karson and Kennedy, MIX 104.1, Boston Supply Chain Issues

What’s the audience looking for when they turn you on?  Yes, humor and companionship.  They’re also looking to connect with people just like them.  That is one of the foundational images that jettisons you to success.  “They are just like me,” is one of the most powerful things an audience can say about its favorite morning show.  Like all their fans, Karson and Kennedy, MIX 104.1, Boston is having issues when they order stuff online.  Everywhere they turn, they can’t get what they want due to “supply chain issues”.  Sometimes the best breaks are the easiest.  A quick conversation to communicate they know what the audience is experiencing.  Followed by phone calls of passionate (sometimes upset) listeners who cannot get the simplest things ordered in their life. Great radio is “me, too”.  That’s when the audience hears the content and is entertained by it because it speaks for them, as well.