Karson and Kennedy, MIX 104.1, Boston with Kennedy’s Impossible Parody

Seizing the moment is the topic of this week’s Planet Reynolds.  It talks about joining any conversation that’s seemingly everywhere in a way that makes your own it.  Doing so creates big images of being inventive and moving your fans to fear they will miss out on something special if they don’t turn you on.  The couple caught cheating at the Coldplay concert was one such topic.  Out of nowhere last week, it became something.  That compels us to rework our content plan to accommodate the topic and innovate in ways that makes the audience stop to pay attention.  Karson and Kennedy, MIX 104.1, Boston own the ratings in this market because they do this a lot.  In Kennedy’s weekly feature, The Impossible Parody, she tackles the topic in the most fun way.  The video of the break is here and the audio right below.