Karson and Kennedy, MIX 104.1, Boston with The Good Vibe Tribe

Over the last few months, I’ve touted the value of doing a positive news feature on your show.  Tacking in the opposite direction of what everyone feels creates an image for you and your show.  Proving that there is, indeed, good news in the world and in your market is a powerful perception to create evangelists for your show.  Some shows do this and look for good stories from anywhere.  Crafting this feature around listeners who are having positive experiences in your town brings additional images to the feature.  Karson and Kennedy, MIX 104.1, Boston do The Good Vibe Tribe.  Someone calls with good news and they’re brought into the good vibe tribe, which is another win because they’re creating a club of listeners who share positivity.