Karson and Kennedy, MIX 104.1, Boston with What Are You Doing This Weekend?

Sometimes, we make radio much harder than it should be.  I always preach to shows that something that aids your win is when you are more interested on the audience than you want them to be on you.  Focusing on your fan’s lives or their stories (after you share yours) is storytelling that other listeners are engaged by.  Case-in-point is what Karson and Kennedy, MIX 104.1, Boston do each Friday.  They ask the audience what they’re doing this weekend (a question we all ask our co-workers and friends on Fridays).  Through some phone screening, the best ones are aired and a few people, doing really interesting things, are brought back on Monday to hear how it went.  Don’t make this so hard – Friday shows can be gimmes if you focus on your fans.