Know Tebow

This is very simple street audio that can do this week to prove the power of a sports star cutting through.  Get on the streets and ask women if they know who Drew Brees, Aaron Rogers, Jay Cutler, and Marc Sanchez are (every guy knows they’re quarterbacks in the NFL).  Then, ask the average woman on the street who Tim Tebow is – everyone will know he’s the quarterback for Denver.  You might need to use a little creative editing to prove the point, but watch how Tebow has cut through with a constituency (women) who tend to have much less knowledge of who QBs are than guys.

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