Know Your Mate

Looking for a new relationships-based feature for your show?  Jim and Kim, Fresh 102.7, New York, just added “Know Your Mate at 6:38”.  One couple, three questions (much like the “Newlywed Game” but with some attitude).  Ask her the questions (with him in the “sound-proof booth”) and then ask him the same questions.  If they match two answers, they win.  Make sure at least one of the questions has an edge to it.  And remember, time-stamped benchmarks are more memorable because they arm listeners with a piece of marketing information to share with friends when it’s on.

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