There might be no better character development for radio talent then when they’re talking to relatives on the show. This is when they become regular people. The father of John from John and Tammy, KSON, San Diego, was celebrating a birthday. Listen to the birthday call to his dad below – how John becomes that disappointing son while retaining his self-deprecating sense of humor. In these breaks, listeners see themselves and walk away with the, “he’s just like me” image. That’s a very powerful element in developing a relationship with a listener so they return to the program.