We’ve long said that it’s not the topic you choose, but what you do with the topic that makes it stand out. With this being Easter weekend, and a candy weekend for kids, here’s a candy break from John and Tammy, KSON, San Diego. Last October, around Halloween, they had a cute sounding kid read the ingredients of a popular Halloween candy and the listener had to guess which candy it was to win the prize. Remember that 99.999% of your audience has no chance at that prize. They tune in to have a good time. Hearing the kid stumble through the big words in the ingredients is so cute that you cannot help but be engaged. That this idea has a vicarious element to it (you’re guessing the candy in the car, too) is an added bonus to the bit. The topic of Halloween candy at the end of October is a no-brainer. Adding the element of a kid reading these ingredients in a game totally elevates it to a fun experience those tuning in will remember.
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