KSON Tammy Fanilow

Unbridled, silly fun.  That’s what listeners want to have when they tune in.  If you add in something local and an innovative approach to a passion of a cast member, you probably have the recipe for a successful break which cannot be duplicated elsewhere on the dial.  Tammy, from John and Tammy, KSON, San Diego, admitted to the audience she is a huge Barry Manilow fan.  Barry was scheduled to do a concert in San Diego, so John got Tammy to do “Tammy Fanilow” where she had to sing along with sixty seconds of Barry Manilow hooks to give out a prize to a listener on the phone.  When you have a prize to give it, the true win comes in how much you entertain those not wishing to win it (that’s 99% of your audience).  All the way around, this is a well designed break earning necessary images that remind listeners why they like this show and its cast.