With all the syndication in radio, it’s an asset if you’re local. But, what is being local? It’s certainly not giving out the temperature in various cities or referencing major thoroughfares when you do the traffic. Being local is knowing the stories driving your market at any given time or being involved in things that happen in town and using them as content to entertain your audience. Being local is only an advantage if you’re substantive with local topics and do them in a way that helps you connect with the audience. Humble Pie is an iconic Raleigh restaurant that, after thirty years, shocked its fans by closing. A significant part of the content strategy for Kyle, Bryan, and Sarah, WRAL-FM, Raleigh is to be local. That’s why this is such a terrific break. A few things to hear: listen to how quickly they get into it. Within 30 seconds you know the drama and the connection happens. Then, Sarah (who worked there) tells first-person stories about the place. If you don’t understand this break, they were exceptionally local. To earn images of being local, especially up against syndicated shows in the market, this one’s an A+.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2023-10-01 05:35:022023-10-01 07:02:58Kyle, Bryan, and Sarah, WRAL-FM, Raleigh Humble Pie Is Closing For Good