Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with Lady Boss

Any time you elevate and celebrate your listeners is good for your show.  Most listeners don’t think anyone is rooting for them.  That’s where you can step in.  There are several versions of features that celebrate the women in your audience.  I like Lady Boss, as done by Kyle, Bryan, and Sarah, WRAL-FM in Raleigh, because you’re forming an exclusive club.  Your interest in them and hearing their story allows your show to connect with other listeners.  Building a community of lady bosses in your audience is supportive of your female listeners and gives you opportunities down the road to create promotions around this group.