Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with Love Him or List Him

There are tons of relationships features out there.  Some around forever (Second Date Update, War of the Roses).  Then there are new presentations.  Take Kyle, Bryan, and Sarah, WRAL-FM, Raleigh who do Love Him or List Him.  Yup, you’re right.  The name is close to the very popular HGTV show, Love It or List It.  That’s on purpose – there is such equity in the TV show name that to use something similar helps it cut through.  It follows the same pattern as all features like this.  Break #1 is the dilemma – a caller had a first date with someone and something happened which made them wonder if they should have a second date.  Callers chime in.  Then you go back with the advice.  Relationships content may be the most universal you can do.  It’s very relatable to everyone, because all of us are in all kinds of relationships.  Here’s a new, more contemporary frame to do a relationships feature if the others are taken in your market (plus the opening jingle is an ear worm).