One of your main goals as a talent is to bond with the audience. How do we do this? By showing those parts of your life to the audience where they say you are just like them. Humans are very tribal. We are all in search for people just like us. It’s those common bonds where we find comfort and the best chance to connect with other people to form a relationship. Logan and Sadie, WINK-FM, Ft. Myers, FL had a feast of content with Logan’s son going off to college for the first time. In those conversations, Logan proved he was just like the station demo (40 year old women who were also shipping their kids off to college or could relate to the experience because they had it). Besides telling the story and airing similar stories from fans, we also must do the content in unique ways. Which is why Logan got his son, Gabe, on and had a mom in the building ask him questions that moms would be curious about with a kid leaving the house for college for the first time. The execution of this content gets us four images: how fun the show is, how relatable the talent are, how vulnerable the show can be in revealing itself, and how different we do our content.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2021-08-29 04:35:152021-08-29 06:34:14Logan and Sadie, WINK-FM, Ft. Myers The Mom Quiz to the College Kid