Lou and Shannon, WJLK, The Jersey Shore The Celebrity Name Game

Shows need benchmarks – these are appointments you set with listeners that they time their morning by.  These features help insert you into the routine of your fans, which helps bring images to the show and higher ratings.  Looking for a new benchmark, Lou and Shannon, WJLK, The Jersey Shore know that the best benchmarks are easy to follow along, fun, and have a vicarious quality to them – in other words, listeners are playing along in the car as they tune in.  Add the need for it to be sustainable – meaning you must have enough content available so it could be on your show for years.  Here’s the Celebrity Name Game (terrific name for a feature because it rhymes).  It’s simple – they describe a celebrity and the caller has to name them – yet very effective because of the content and how it’s done.