Mark and NeanderPaul, KSLX, Phoenix Dirty Pics to the Pastor

The origin of your breaks communicate your relevance.  Using a Hot List topic to generate your break connects both you and the audience to whatever is going on in life right now.  Mark and NeanderPaul, KSLX, Phoenix used the story of Patriots Coach Bill Belichick getting in trouble for sending a text to talk with the audience about the texts they’ve sent that weren’t proper.  As some things go, this became about the inappropriate nude pictures sent to others.  Here’s a fun story told by a female listener to the guys about naked pictures she accidentally sent to a group text, which included her pastor.  The start is the Belichick story, but the end has the focus on a listener, making her the star of their program.  Note her nice compliment to the show at the end of the call.  She shared that personal story because she feels like she knows the people on the show, key to her calling.