Mark and NeanderPaul, KSLX Phoenix The Low Battery

How do you take a relatable as simple as wondering if people with low cell phone batteries are bothered with not having a full charge and turn it into bolder content?  Mark and NeanderPaul, KSLX Phoenix show you with this week’s audio.  On a show call recently, Mark bemoaned that every time he looked at his wife’s cell phone, her battery was dangerously low.  That’s a simple enough character story to tell on the air and leave as-is or use as a phone topic.  But the show decided to add other elements to the content to elevate it.  Mark talked with three listeners at a station promotion and asked their names, what they did, and the current status of their cell phone charge (element #1).  Then he used that audio and asked NeanderPaul to guess what their battery level was, knowing that he would be funny with it (element #2).  They turned what could have been a standard break or phone topic into a game listeners vicariously played along with in the car.  Add elements like these on occasion to your breaks to present them differently to your audience so your content stays fresh and different for fans.