Mark and NeanderPaul, KSLX, Phoenix The Tide Pod Controversy

The frivolous always wins and tends to be the stickiest content.  Proven here by Mark and NeanderPaul, KSLX, Phoenix.  The show got into a conversation about the right number of Tide Pods one should use with a load of laundry.  All coming from a conversation Mark had with his wife.  This became a short term story line on the show, as proven by this break.  Some things to hear:  the caller wanting the update happens very quickly in the break to grab the listener.  Then Paul is smart and does a reset for listeners who are unaware of what’s going on (very smart).  They then push the narrative forward with another caller plus a quick Q&A with a co-worker who helped advance things.  The structure of all of our breaks needs to be like this so the three minutes of content feels shorter.  The other very important thing to note is how stressful the world is so a controversy about something silly like how many Tide Pods to use with a load of laundry will be remembered.