Mark and NeanderPaul, KSLX, Phoenix We Have a Curfew

Destinations and payoffs are critical elements to entertaining breaks on the radio.  Simply put, once you introduce a topic, do you know where you’re headed or is it unstructured in a way where it’s just chatter which ends when you’re done?  You must have breaks that have a bold conclusion to conversation to help them stand out.  Mark and NeanderPaul, KSLX, Phoenix took note of the governor’s institution of a curfew given the recent protests.  This break has two parts:  the front part is the fun, organic conversation around the topic.  This chat defines our talent and lends a very comfortable feel to the topic via conversation.  Its destination is one of the very rare song parodies the show does to heighten the break’s entertainment factor.  If you have destinations and payoffs to your breaks (both large and small), you’ll condition listeners to know you’re always taking them to the candy store for some humor and goodness.