Reynolds Group Radio
  • Home
  • Why Me
  • My Approach
  • Clients
  • Resources
    • Hot List
    • Free Idea
    • Audio
    • Planet Reynolds
  • Contact
  • Menu Menu
Planet Reynolds Newsletter

MIX 106, Boise, Moug and Angie with Moug’s Family Bombshell

March 21, 2021

Storytelling is an art and a major part of the telling of a great story is the details you share to drive the narrative.  Consider learning that your dad fathered another child and you found out about it from your drunk sister.  And…that the sibling you never knew you had lives in the city in which you live.  It’s a pretty compelling narrative.  And it works for several reasons:  it’s the truth, there are some gasp-worthy details, and the story lives on the margins.  You’re revealing yourself to the audience with intimate details you wouldn’t just share with anyone.  And each detail is more shocking than the last.  That’s the thesis of the story told on Moug and Angie, MIX 106, Boise, Idaho recently.  Moug found out what his father did several years prior and thinks he saw his sibling in town based on a description.  This is excellent storytelling.  Another great decision made in the structure of this break is its first few minutes, where the team has a listener tell their crazy story first, which tees up Moug to tell his.  I love that they put the focus first on a caller to hook the audience than what’s typically done, which is focus on the talent first.  All around, these are two stories you will long remember.  Moug is defined in the process, setting him up for listener questions about all of it down the road because it’s so memorable

Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2021-03-21 06:23:272021-03-29 09:30:44MIX 106, Boise, Moug and Angie with Moug’s Family Bombshell

Resources

  • Hot List
  • Free Idea
  • Audio
  • Planet Reynolds

Recent Newsletters

  • Steve’s Pet Peeves – Volume 3June 14, 2025 - 4:58 pm
  • Steve’s Pet Peeves Volume 2February 15, 2025 - 1:27 pm
  • Steve’s Pet Peeves: Volume 1December 1, 2024 - 7:39 am
  • The One Common Bond with All Successful Shows – Funny Equals MoneyNovember 11, 2019 - 8:45 am
  • Making Your Mess Your MessageAugust 29, 2019 - 9:37 am

Sign Up for News from Planet Reynolds!

Some of the Great Radio Stations I’ve Helped...

Copyright © 2026 - Reynolds Group Radio | Website by Cold Spring | Login
Link to: Oprah Says There Is No Tomorrow Link to: Oprah Says There Is No Tomorrow Oprah Says There Is No Tomorrow Link to: Spy The Celebrity Lie Link to: Spy The Celebrity Lie Spy The Celebrity Lie Scroll to top Scroll to top Scroll to top