Moug and Karla, B96, Chicago with Spirit Calls It Quits

Spirit Airlines went out of business last week.  Even if the airline isn’t in your market, it was a big story that needed to be touched on by everyone.  One of the thresholds to determine if a topic is viable is this – is everyone aware of the story?  They don’t have to be interested in it, they just need to be aware of it.  Familiarity drives our interest in things.  In the trajectory of Topic-Treatment-Tone (credit Coleman Insights), it’s what you do with the topic that makes it engaging and entertaining for the audience.  We are storytellers at our core.  Where lots of shows talked around that topic last week, Moug and Karla, B96, Chicago found two people directly impacted by it.  The first is a passenger who was caught during her travels trying to get to Orlando to photograph a wedding (she has audio of the overhead announcement of the flight being cancelled) and the other is a flight attendant who found out the airline was shutting down mid-flight from a company email.