Moug and Karla, B96, Chicago with The Etsy Witch

Your Cubs are in the MLB playoffs (Hot Topic) and you want to align with it in a unique, fun way to make people talk.  This one is pure silliness, which is why I like it.  Moug and Karla, B96, Chicago went to Etsy and found a witch to put a hex on the opponent’s of the Chicago Cubs baseball team.  Who even knew that getting a witch on Etsy was a thing?  Even if it isn’t, this creative approach to the topic is the perfect way to make fans stop to listen and, if done well like this, leave talking about it.  Choosing the topic is the first part of a great break.  To make it strategically successful, it’s the treatment you bring that makes it memorable.  Here are two installments of The Etsy Witch from this past week.