Radio Show Content | Audio Breaks

Chris and Dina, WMAS-FM, Springfield, MA with The Great Lego Walk

June 15, 2025

One pain every parent knows is when you unexpectedly step on an errant Lego left on the floor by their kid. A relatable known to everyone, but especially Chris and Dina, WMAS-FM, Springfield, MA. Dina set up the story line on the show, challenging Chris to remove his shoes and take a long walk over a sea of Legos. A fun idea that’d vibe with any parent. And listeners who related felt great empathy for Chris, who had endured the same pain, too. Plus, it was quite funny to make Chris do this. Stunts like this build characters and force a sense of compassion by the audience. Here’s the final break from the show of the walk. Doing a social media video helps extend the fun and presence of the idea to accrue images.

Karson and Kennedy, MIX 104.1, Boston with 1000 Days of Playing Catch

June 8, 2025

When the driving force of your show is to be kind and highlight the positives of the audience, you position yourself as the opposite of the negativity most people see every day. Karson and Kennedy, MIX 104.1, Boston are about real life, always looking for the good their listeners put in the universe. Their Good Vibe Tribe feature was developed to do just that. In this installment, Karson’s pastor comes on with the story of his commitment to play catch with one of his kids. Started years ago, he’s here to celebrate 1000 consecutive days of doing just that. Both the feature and feeling they want listeners to experience when they hear the show are your takeaways here.

Anna and Raven, Star 99.9, Bridgeport, CT with the Courtroom Sketch Artist

June 1, 2025

What do you know? What do you wonder? Two critical questions in the prep process that define who you are and create your connection to a topic. It’s much harder to do a great radio show if you don’t have any curiosity to the topics of the day. In their prep, Anna and Raven, Star 99.9, Bridgeport, CT (and syndicated) knew they had to be all over the Diddy trial – it’s a Hot Topic and requires addressing. How to do that, though? It’s salacious testimony, but you can’t rely on just that. As they jumped down the rabbit hole, they saw lots of pictures from the trial as done by a courtroom sketch artist. They wondered what that was like. So they found one and he shared some insight, making for a fascinating conversation around a big topic as done from their curiosity.

The Morning Wolfpack, KKWF, Seattle with Getting Right to the Content

May 25, 2025

First let’s talk about the content. Story-based, lots of drama, and multiple points-of-view. Gabe on the Morning Wolfpack with Matt McAllister, Gabe, and Captain Ron, KKWF, Seattle posted a Tik Tok video that pissed off her boyfriend’s father. It’s a pretty simple story to tell and mine for gold. Here are two segments of the drama on the show. There are a couple of things I want to note before you listen to them. First – in radio we often have a story and then the cast member in it tells everyone’s side. That’s pretty one-dimensional and deprives you of first hand extra voices with perspectives. The show invites on Gabe’s boyfriend in the first break, and then her father to tell their side of things. Both those people add much more to the story, The other item to note – the song ends and the content (story telling) starts. They spend zero seconds up front with nonsense. They get right to the content!

John and Tammy, KSON, San Diego with Winning an “ACM”

May 18, 2025

A running theme on John and Tammy, KSON, San Diego is that they always get nominated for awards, but never win them. They’re the Susan Lucci of local radio! As a tenured show, the rules are different. They can mock themselves and treat sardonically not winning an award. This is a connection point with their audience, as their fans don’t win any awards, too. Because they are so well-defined after 10+ years on-the-air, it’s okay to do this. They were up for an ACM (Academy of Country Music) award this year, but didn’t win again. So they did the next best thing the morning the ACM show was on TV. They broadcast live from ACM Auto Body and Paint in San Diego. The client was smart and gave them their ACM. Here’s a video they put on social to continue that story line.

Kick-Ass Audio Breaks

Chris and Dina, WMAS-FM, Springfield, MA with The Great Lego Walk

Karson and Kennedy, MIX 104.1, Boston with 1000 Days of Playing Catch

Anna and Raven, Star 99.9, Bridgeport, CT with the Courtroom Sketch Artist

The Morning Wolfpack, KKWF, Seattle with Getting Right to the Content

John and Tammy, KSON, San Diego with Winning an “ACM”

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