Kick-Ass Audio Breaks

First let’s talk about the content.  Story-based, lots of drama, and multiple points-of-view.  Gabe on the Morning Wolfpack with Matt McAllister, Gabe, and Captain Ron, KKWF, Seattle posted a Tik Tok video that pissed off her boyfriend’s father.  It’s a pretty simple story to tell and mine for gold.  Here are two segments of the drama on the show.  There are a couple of things I want to note before you listen to them.  First – in radio we often have a story and then the cast member in it tells everyone’s side.  That’s pretty one-dimensional and deprives you of first hand extra voices with perspectives.  The show invites on Gabe’s boyfriend in the first break, and then her father to tell their side of things.  Both those people add much more to the story,  The other item to note – the song ends and the content (story telling) starts.  They spend zero seconds up front with nonsense.  They get right to the content!

Being creative to grab listeners doesn’t take much sometimes.  It could be a simple twist that rockets a break from passive to active.  As proven by Elizabeth and Radar, 99.1 The MIX, Milwaukee.  A new Pope emerges and he’s from America!  We have a new rabbit hole of information everywhere.  Many shows will just read stuff online and discuss it on-air.  But here’s a simple twist, turning that information into a vicarious game played with a listener called Pope or Nope.  Sometimes it isn’t too tough to create a fresh treatment to this very relevant topic.  Elizabeth has a bunch of facts and she engages Radar and caller on each, thus creating humor around something that’s very topical.  At times we default to just conversation.  But a little creative push can sometimes make the difference to earn the right images to impress and engage your fans.